Zonfo is an online webshop that also operates a physical showroom in Houten (The Netherlands) They are the niche specialist in home care. Zonfo motto is to help people live as independently as possible by offering them the best product offering in rollators, wheelchairs, mobility scooters and various living solutions.
Introduction
In February 2023, Daisycon and the home care store embarked on a journey together, starting
with a solid base of 120 affiliated partners (online media). Next to giving access to its network of
more than 40.000 online media Daisycon offered an innovative strategy to Zonfo to recruit new
affiliates using the data insights of Trendata to Identify potential affiliates, illuminate blind spots
and drive growth. The hands-on service of Conversive for the acquisition of new publishers and
the activation of registered publishers. Daisycon, Trendata and Conversive being part of the
same collective Linehub made this approach work seamlessly.
Implementation / Approach
The collaboration between Daisycon and the Dutch home care retailer, powered by Trendata’s intelligence and conversive management, represents a paradigm shift in how affiliate marketing can be revolutionised through data-driven strategies. Leveraging Trendata’s capabilities, Daisycon and Conversive were able to significantly grow the retailer’s affiliate network. The ability to uncover and seize untapped opportunities underscored the immense value of blending affiliate marketing know-how with cutting-edge market intelligence.
Results and benefits
In less than 12 months, Zonfo managed to reach 211 active affiliates (76% increase). An increase of 211% of the revenues generated through their affiliate channel and an impressive increase of 253% of the volume of transactions generated. The only decrease has been the time that Zonfo had to dedicate in their publisher acquisition thanks to the services of Conversive.
Conclusion
This partnership demonstrates that with the right insights, strategic actions, and innovative
partnerships, businesses can achieve unprecedented growth in their affiliate campaigns and
broaden their reach exponentially.
Contact us today and discover how our online performance marketing agency can help your business achieve similar success!
